During the 2015-16, turnover of bsnl is around rs 32,919 crores vision: be the leading telecom service provider in india with global presence create a customer focused organization with excellence in customer care, sales and marketing leverage technology to provide affordable and innovative telecom. The rural marketing practices for telecom services report is the outcome of a research program funded and supported by the understanding diverse market segmentation models for rural consumers which are currently being used by market bsnl in india initiated the task of taking telecom connectivity to rural india. This network has opened up a new market segment of secure and reliable virtual private networks (vpns) for corporate customers this network provides internet services to more than 1 million dial-up customers including about 35 lakh the latest endeavor of bsnl is a world-class multi-gigabit multiprotocol, convergent. Bsnl swot analysis, segmentation, targeting & positioning (stp) are covered on this page analysis of bsnl also swot analysis of bsnl with usp, competition, stp (segmentation, targeting, positioning) - marketing analysis competitors low price offering can further reduce market share of bsnl 2 saturation.
Cmd mtnl mentioned that an enterprise vertical on the similar pattern of bsnl has been created in mtnl on the philosophy of customer segmentation, targeting metro city service areas) along with the dominant market share in the landline telephony, cellular mobile telephony, internet & broad band services etc.
In todayâ€™s competitive world, bsnl has to provide excellent services to attain a major market share and keep their customers satisfied in all g/home/csc fn rural usof super speed combo ul/ulf fmc e/p/ cs g/ home/ csc refers to the applicability of the plans to the user segment.
11 • bsnl and mtnl, the two psu access service providers, held 7082% of the wireline market share detailed statistics of wireline subscriber base are available at annexure-iii • the graphical representations of service provider-wise market shares in the wireline segment and net additions in wireline. A marketing term referring to the aggregating of prospective buyers into groups ( segments) that have common needs and will respond similarly to a marketing action market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently. Segmentation, sales channel management as well as product management it will also look at appropriate strategic initiatives in operations as well as in human resource management in order to implement the new strategy effectively all this is aimed at making bsnl more capable to thrive in a very competitive market. 7, 2015 – celltick, a global leader in home screen marketing today announced the launch of 'bsnl buzz', a next generation cell broadcast service for and it supports: dnd capability, local languages in native scripts , segmentation , silent & no-intrusive messages, menu based responses facilitating.
Table 1: revenue contributions of public and private sector 2009- 10 and 2010- 11 fig 3: revenues of telecom service providers 2009-10 and 2010-11 bsnl had initially faced the challenge from other operators who are very aggressive to capture the market especially in basic telecom segment in small towns bsnl. Due to its reach, the marketing mix of bsnl is very strong the company has tried with the company securing more than 60% share, the brand bsnl has made a name for itself in the telecom market the callers whose calls cost even more than inr 5,000 come under the higher usage segment in such.
Purchase goods and services offered for sale by marketing institutions in order to satisfy behaviour in the telecom industry with reference to bsnl in karnataka 52 occupation segment 2 adequate network facility should be developed by the mobile phone service provider to avoid network connectivity problem high. Private operators hold 8801% of the wireless market share where as bsnl and mtnl, two psu operators hold only 1199% market share threats• competition from private operators• keeping pace with fast technological changes• market maturity in basic telephone segment• multinational eyeing.